Workman Publishing and Dreamkind Release Brain Quest App for iPad, iPhone ... - PR.com (press release)

Workman Publishing and Dreamkind Release Brain Quest App for iPad, iPhone, iPod and NOOK Tablets

Dreamkind announced today that a new Brain Quest app has launched in celebration of the 20th anniversary of the popular children’s trivia game. The app takes children ages 5-11 on an adventure from Wisdom Islands to the Caves of Knowledge to the deepest reaches of space. Children move along their journey by answering hundreds of trivia questions, winning coins, and completing different missions. The Brain Quest App is available for iPhones, iPads, and the Barnes & Noble NOOK Tablet.

Englewood, NJ, April 28, 2012 --(PR.com)-- Workman Publishing, together with award-winning digital studio Dreamkind, will release an iPhone, iPad, iPod, NOOK Tablet and NOOK Color app for the beloved children’s series Brain Quest, in celebration of the line’s twentieth anniversary. The app will be available in the iTunes Store and in the Barnes & Noble NOOK Store on April 26th. Brain Quest, the game that gives kids a smart start is currently America’s #1 bestselling educational brand with 36 million copies sold. The app will bring Brain Quest’s signature question-and-answer format to life through the elements of interactivity and exploration. Rich in content, educational and entertaining, the app will appeal to a wide audience of users.

“It’s incredibly exciting to see Brain Quest come alive in this new form, even as the series continues to make learning fun for children of all ages… as it has now for twenty years and counting,” said Bob Miller, Group Publisher, Workman Publishing. “Now kids can go beyond the format of the original decks and workbooks to move through a variety of imaginary worlds in game form. It’s as addictive as sugar… but won’t hurt their teeth!”

“Part of the mass appeal of the Brain Quest series is that each question is an opportunity to discover a new fun fact,” said Matt Cohen, Dreamkind’s Director of Business Development & Marketing. “The new Brain Quest app will tap into that sense of discovery by taking kids on an exciting journey â€" to desert islands, mysterious caves, and even outer space â€" all while they play an engaging and entertaining trivia game.”

The app will launch on iPads, iPhones, and iPods with a free gaming platform for grades 1-5 featuring 100 questions for each grade. Users can then extend their experience with downloadable expansion packs featuring new questions and adventures, with 600 questions and 28 levels per grade. With Casey, Jake, and Gizmo by their sides, kids can sail through the wisdom islands, trek through a snowy mountain pass, or launch into a space voyageâ€"all while honing their skills in math, science, language, and history. For the Barnes & Noble NOOK Tablet and NOOK Color, users can download free trials.

An immersive environment and short, playable rounds will have kids itching to complete the journey and rack up the rewards. Simple, intuitive swiping and finger-tapping lets kids play independently. The app tracks scores for up to three people, which means fun for the whole family. Each round can be played multiple times for a mix of review material and new questions, and for extra difficulty, kids can try to collect all 84 coins in their grade level.

Featuring fun and challenging curriculum-based questions, graphics and soundscapes, and a trio of friendly companions, it’s the app that turns learning into a game.

For 20 years, Brain Quest has been adored by kids, trusted by parents, and approved and used by teachers. Comprised of question-and-answer decks and workbooks for children ages 2-13, Brain Quest content is based on the latest state and national curriculum standards and approved by an advisory board of Milken award-winning educators. Based on the stuff kids need to know when they need to know it, Brain Quest shows kids that it’s not only fun to be smart, it’s smart to be smart. In addition to the release of the app, the line celebrates its 20th anniversary in 2012 with a revised 4th edition supported by a million-dollar, year-long marketing campaign that features a partnership with Chrysler.

The Brain Quest app can be downloaded from the Apple and Barnes & Noble app stores by visiting this address: http://dreamkind.com/brainquestapp beginning April 26th.

About Workman Publishing (http://www.workman.com)
Workman is the creator of award-winning calendars, cookbooks, parenting/pregnancy guides, and fun, educational children’s titles, as well as gardening, humor, self-help, and business books. From our What to Expect series and Page-A-Day Calendars to the iconic 1,000 Places to See Before You Die and Gallop!, the one-of-a-kind, moving picture book for kids, our products inspire readers. The Workman Publishing Company also includes Algonquin Books of Chapel Hill, Artisan, HighBridge Audio, Storey Publishing, and Timber Press. In addition, Workman is the distributor for Black Dog & Leventhal, Greenwich Workshop Press, and Fearless Critic Media.

About Dreamkind (http://www.dreamkind.com)
Dreamkind is an award-winning digital studio that develops apps, online games, animations, websites, and social media initiatives. Dreamkind has developed apps in partnership with Sesame Workshop, the United States Department of Defense’s Centers of Excellence, the United Nations World Food Program, ALEX Toys, and many others. Dreamkind also develops top-ranking apps under its brand, including Office Riot and Frankenstein Matchmaker. Dreamkind is committed to children’s education and well-being and donates 10% of its profits to various children’s charities.

Contact:
Noreen Herits, Workman Publishing, (212) 614-7775, brainquestpr@workman.com
Matt Cohen, Dreamkind, (201) 541-5557, info@dreamkind.com